B2B is the short form that is used for Business to Business. Most of the electronic commerce today is of this type. It includes the Inter Organizational System (IOS) transactions and electronic market transactions between organizations. B2B implies that both the seller and the buyers are business corporations; while business-to-business electronic commerce implies that the buyers are individual consumers. Business to business EC covers a broad spectrum of application that enables an enterprise or business to form electronic relationship with their distributors, resellers, suppliers and other partners. A good B2B site should have excellent features listed below.
- Design
- Ease of use
- Copywriting
- Interactivity
- Use of technology
- Innovation
- Content
Advantages of B2B
Ø Its is cost reduction technique for the company so as to overcome mediator
Ø With advancement in technology B2B can be done with the help of Electronic commerce.
Ø With the help of online auction the buyer of industrial goods can get the product at a cheap deal, as there are many competitors in an online auction.
Ø With E-Com electronic funds transfer-using EDI can be done between to organizations.
Ø B2B helps in lowering the cost for selling and marketing.
Ø It also shortens the selling cycle.
Ø The most important advantage of B2B is to have JIT just in time delivery, the company can have the track of good as to which place it has reached with the help of electronic commerce.
Summary- Power is with customers, who can now connect with each other
- Two-way dialogue is more valued than marketing messages
- A lot can be gained by ceding control – viral marketing, market intelligence, etc.
- Marketing has an opportunity to operate faster, be more flexible and more responsive
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