Importance of SEO in marketing.

The acronym SEO stands for Search Engine Optimisation and this technique is used to increase the quality and quantity of website visitors.

 Majority of customers who use e-commerce websites for purchasing products uses search engines to find the right websites that provides them with their required products and services.

 Therefore, it is imperative for the websites to have an aim to appear on the first page of search engines to get noticed by maximum number of visitors. SEO marketing techniques are meant to meet this objective of the marketing efforts.

Advantages of SEO:-

1. SEO allows you to reach your targeted niche and makes them a potential buyer of your products and/or services. Making the word out in the web is a huge plus in promoting your small business.


2. SEO builds a positive reputation of your small business online. Sure enough that your clients like to avail products and services from a reputable business with a professional website and great feedbacks and SEO is what it takes. You would also learn the exact keywords your potentials clients are searching for and start bidding for those.


 3. A well optimized website could make your small business global. Imagine millions of people around the world researching the internet for their needs and wants that will find your small business. Your small business may have a well-designed website but if these researchers won't find you then it serves no purpose.


4. Search engine optimization is an affordable marketing compared to other paid advertisements. SEO can be learned though some tactics takes a lot of time, it is definitely possible to learn and use to optimize your small business' website even hiring a reputable SEO company will not stash a huge part of your small business' income.


5. SEO gives small businesses the chance to dominate any targeted niche with hard work of organic link building. This gives any small businesses a chance to be at par with large companies.


6. SEO boosts sales. Sometimes small businesses have minimal sales from their local clients but with potential clients abroad they were able to keep the business afloat and potentially grow it.


Summary

Increased Website Traffic and Conversion

Affordable Advertising

Competitive Insight and Competitive Advantage